Place -based marketing is no longer a “good” strategy; It is an important tool for companies that want to get in touch with their customers better. By taking advantage of geographical data, companies can provide personal and relevant messages to the public at the right time and place. This hypermål -oriented approach not only is […]

Mobile users are everywhere. With around 7 billion smartphone users globally, our phones have become their own expansion. But when it comes to marketing, it’s not just about killing the right demographic to target mobile users. This is about timely and provides relevant messages that match that time and what they need at that time. […]