{"id":1057,"date":"2025-04-23T08:44:47","date_gmt":"2025-04-23T08:44:47","guid":{"rendered":"https:\/\/mobiledominate.com\/?p=1057"},"modified":"2025-04-23T08:44:47","modified_gmt":"2025-04-23T08:44:47","slug":"how-to-market-a-mobile-app-successfully","status":"publish","type":"post","link":"https:\/\/mobile.testorbis.com\/index.php\/2025\/04\/23\/how-to-market-a-mobile-app-successfully\/","title":{"rendered":"How to Market a Mobile App Successfully"},"content":{"rendered":"<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Have an jaw-dropping<a href=\"https:\/\/mobile.testorbis.com\/\" target=\"_blank\" rel=\"noopener\"> mobile<\/a> app concept but don&#8217;t know how to market it? Having an attractive app is just one factor in the equation; The real problem is getting people to download it and making sure that your voice will raise above myriad other applications in this market segment where no pulling rank is possible.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">This guide provides proven strategies for marketing a mobile app &#8211; from creating pre-launch hype and ensuring users long-term retention; whether it is your first product or an effort from previous efforts past. Turning these insights into action will support the success of your application.<\/p>\n<h2 class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Start With a Strong Pre-Launch Strategy<\/h2>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Identify Your Target Audience<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Before anything else, take time to understand who your app is for. Conduct detailed audience research to determine the demographics, interests, and pain points of your ideal users. Ask questions like:<\/p>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">What problem does my app solve?<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\">Who would benefit the most from using it?<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\">How does my app compare to competitors addressing the same issue?<\/li>\n<\/ul>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Tools like Google Analytics, Answer the Public, and social media polls can help you gather insights about your audience. A clear target audience allows you to craft messaging tailored to attract the right users.<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Research Competitors<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Study other apps in your category. Figure out their strengths, weak points and marketing methods. See what they are saying about their app in the app store description, what customers think, as well as how active they are on social media. This kind of research will enable you to find holes in the market and plant your app within it.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">For instance, if you are launching a meditation app: How do competitors such as Calm or Headspace convey their unique value to potential users? Seeing what the top guys are doing can give you valuable lessons for your own strategies. Y.<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Build a Buzz Before Launch<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Generate excitement before launching your app by teasing its release. This can be done through a combination of tactics, including:<\/p>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\"><b><strong class=\"font-bold\">Social Media Announcements<\/strong><\/b>: Share teasers, behind-the-scenes updates, or a countdown to launch on platforms like Instagram, Facebook, or Twitter.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\"><b><strong class=\"font-bold\">A Landing Page<\/strong><\/b>: Create a simple website with an email sign-up form to collect leads. Offer exclusive pre-launch updates to subscribed users.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\"><b><strong class=\"font-bold\">Beta Testing Programs<\/strong><\/b>: Invite select users to test your app before its launch. Not only do you gain valuable feedback, but you also create early advocates for your product.<\/li>\n<\/ul>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">A strong pre-launch strategy ensures you\u2019re not starting from scratch when your app becomes available to download.<\/p>\n<h2 class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">App Store Optimization (ASO)<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1537 size-full\" src=\"https:\/\/mobile.testorbis.com\/wp-content\/uploads\/2025\/04\/ASO.png\" alt=\"App Store Optyimization\" width=\"1000\" height=\"595\" srcset=\"https:\/\/mobile.testorbis.com\/wp-content\/uploads\/2025\/04\/ASO.png 1000w, https:\/\/mobile.testorbis.com\/wp-content\/uploads\/2025\/04\/ASO-300x179.png 300w, https:\/\/mobile.testorbis.com\/wp-content\/uploads\/2025\/04\/ASO-768x457.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Choose the Right Keywords<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">App store optimization is the most important thing, if no one can find your app here, then it will be difficult for them to ever find it! You use tools like Appeal or Sensor Tower to check the best keywords for your app. Keywords must meet certain conditions before they can be considered in the list. They&#8217;re important that they are relevant to the purpose of your app &#8211; it needs to make sense and be readily identifiable with what people expect from that type of thing &#8211; but also have a high volume of searches on search engines with remaining little competition from other websites.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Evidence suggests that off-topic keywords will be penalized, but it&#8217;s still too early to tell exactly what is being targeted. If your company makes a fitness tracker, then these keywords- &#8220;workout log&#8221; and also \u201cexercise app\u201d as well as &#8220;health tracking&#8221;-fall exactly into the categoriespecific vocabulary that we must have. Therefore make sure to incorporate in your name, description and meta data of the app.<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Craft an Attention-Grabbing App Store Listing<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Your app store listing is your elevator pitch. Make it count! Include:<\/p>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\"><b><strong class=\"font-bold\">Compelling Title<\/strong><\/b>: Choose a short, unique title that reflects your app\u2019s purpose.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\"><b><strong class=\"font-bold\">Eye-Catching Icon<\/strong><\/b>: Create a clean, memorable design that stands out.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\"><b><strong class=\"font-bold\">Screenshots and Videos<\/strong><\/b>: Showcase your app\u2019s functionality and design through high-quality visuals. Include captions to describe features.<\/li>\n<\/ul>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Also, ensure your app description is concise, engaging, and full of benefits. For example:<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">\u201cTrack your workouts effortlessly and achieve your fitness goals with [App Name]. Syncs seamlessly with wearables and offers personalized coaching!\u201d<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Encourage Reviews and Ratings<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Positive reviews significantly impact app store rankings. Prompt users to leave reviews by using in-app notifications at the right time, such as after a major achievement or milestone within the app.<\/p>\n<h2 class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Use a Multi-Channel Marketing Approach<\/h2>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Leverage Social Media<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Social media is a fantastic way to directly engage with your target audience. Here are some ideas:<\/p>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\"><b><strong class=\"font-bold\">Educational Content<\/strong><\/b>: Post videos or infographics showing how to use your app.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\"><b><strong class=\"font-bold\">User-Generated Content<\/strong><\/b>: Encourage users to share their experiences and tag your account.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\"><b><strong class=\"font-bold\">Collaborations<\/strong><\/b>: Partner with influencers in your app&#8217;s niche to expand your reach.<\/li>\n<\/ul>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Platforms like Instagram, TikTok, and Twitter often work best for visually appealing and shareable app content.<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Run Paid Campaigns<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Utilize paid advertising to gain exposure quickly. Platforms like Google Ads, Facebook Ads, and Apple Search Ads allow precise targeting based on demographics, interests, and behaviors.<\/p>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">For display ads, focus on engaging visuals that capture attention.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\">Use compelling ad-copy to emphasize what makes your app unique.<\/li>\n<\/ul>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">For example, \u201cGet organized like never before. Try [App Name] for free today!\u201d<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Email Marketing<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Don\u2019t underestimate the power of a well-crafted email. Send personalized communication to your subscribers, including app updates, feature highlights, and special offers.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">If you\u2019ve collected emails during your pre-launch phase, use this as an opportunity to re-engage those users and encourage downloads.<\/p>\n<h2 class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Focus on Retention Over Downloads<\/h2>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Onboard New Users Effectively<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">A smooth onboarding process increases the likelihood that users will continue using your app. Offer:<\/p>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">A quick walkthrough of key features.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\">Tips or tutorials for first-time users.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\">Personalized recommendations based on user preferences.<\/li>\n<\/ul>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Onboarding is your chance to show value and create a lasting impression.<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Use Push Notifications Strategically<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Push notifications can re-engage inactive users when used wisely. Avoid spamming users with unnecessary alerts and focus on providing value. For example, a gaming app might send reminders for time-sensitive rewards, while a meditation app might encourage a relaxing session during stressful times.<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Regularly Update Your App<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Continuously improve your app based on user feedback. Roll out updates with bug fixes, new features, and enhancements. Communicate these updates to your users to show them that you\u2019re invested in providing the best experience.<\/p>\n<h2 class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Measure Your Success<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1538 size-full\" src=\"https:\/\/mobile.testorbis.com\/wp-content\/uploads\/2025\/04\/Measure-Your-Success.png\" alt=\"Measure Your Success\" width=\"887\" height=\"517\" srcset=\"https:\/\/mobile.testorbis.com\/wp-content\/uploads\/2025\/04\/Measure-Your-Success.png 887w, https:\/\/mobile.testorbis.com\/wp-content\/uploads\/2025\/04\/Measure-Your-Success-300x175.png 300w, https:\/\/mobile.testorbis.com\/wp-content\/uploads\/2025\/04\/Measure-Your-Success-768x448.png 768w\" sizes=\"(max-width: 887px) 100vw, 887px\" \/><\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Track key performance indicators (KPIs) to measure the effectiveness of your marketing efforts. Metrics to monitor include:<\/p>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\"><b><strong class=\"font-bold\">App Downloads<\/strong><\/b><\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\"><b><strong class=\"font-bold\">Monthly Active Users (MAU)<\/strong><\/b><\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\"><b><strong class=\"font-bold\">Churn Rate<\/strong><\/b><\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"4\"><b><strong class=\"font-bold\">User Retention Rate<\/strong><\/b><\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"5\"><b><strong class=\"font-bold\">Conversion Rate (from free trials to paid subscriptions)<\/strong><\/b><\/li>\n<\/ul>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Use analytics tools like Firebase, Mix panel, or Adjust to gather data and refine your strategy based on insights.<\/p>\n<h2 class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Build a Loyal Community<\/h2>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Finally, foster a sense of community around your app. Engage with your users on social media, respond to reviews in app stores, and create forums or online spaces for discussions. A loyal user base can become your app\u2019s biggest advocates, promoting it through word-of-mouth.<\/p>\n<h2 class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Take Your App Marketing Strategy to the Next Level<\/h2>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">If you want to promote your <a href=\"https:\/\/buildfire.com\/how-to-market-a-mobile-app-simple-but-effective-guide\/\" target=\"_blank\" rel=\"noopener\">mobile app<\/a> well, you have to be strategic, creative and use good data-based decisions. When your app enters the telephone software shop, just consulting your grinning friends is not enough. For yes, this guide can teach you the tips to help you get out of a blaze of advertising and become Nokia&#8217;s next big hit. You need a video that is seen constantly by the target population. A girl wearing chic digital corsages dances around in her room but then accidentally locks her unlockable home screen and faces it towards the floor, so cute! You can use an interactive medium (you come up with something original) or even provide your own suggestions at times. Ready to take the first step? Put these methods into action today. See for yourself how quickly your app grows!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have an jaw-dropping mobile app concept but don&#8217;t know how to market it? Having an attractive app is just one factor in the equation; The real problem is getting people to download it and making sure that your voice will raise above myriad other applications in this market segment where no pulling rank is possible. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[50],"class_list":["post-1057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing","tag-mobile-app"],"_links":{"self":[{"href":"https:\/\/mobile.testorbis.com\/index.php\/wp-json\/wp\/v2\/posts\/1057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobile.testorbis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobile.testorbis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobile.testorbis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mobile.testorbis.com\/index.php\/wp-json\/wp\/v2\/comments?post=1057"}],"version-history":[{"count":0,"href":"https:\/\/mobile.testorbis.com\/index.php\/wp-json\/wp\/v2\/posts\/1057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobile.testorbis.com\/index.php\/wp-json\/wp\/v2\/media\/1058"}],"wp:attachment":[{"href":"https:\/\/mobile.testorbis.com\/index.php\/wp-json\/wp\/v2\/media?parent=1057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobile.testorbis.com\/index.php\/wp-json\/wp\/v2\/categories?post=1057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobile.testorbis.com\/index.php\/wp-json\/wp\/v2\/tags?post=1057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}